Olivet Purple
Pantone 269C
CMYK 80,98,5,27
RGB 72,32,110
HEX #48206E
Olivet Brand Style Guide
The Office of Marketing serves as General Brand Manager for the university, and serves to promote and protect the university design standards through careful and strategic usage of colors, logos and insignias.
Official University Logo
Department & Office Identity
Olivet Nazarene University is one institution with one unified brand. Every office, department, center and initiative contributes to the strength of that identity by presenting itself as part of the university—not as a separate organization. For this reason, individual departments and administrative offices should not create or commission independent logos, symbols, or visual identities. Instead, offices should use the official university logo in conjunction with approved department naming conventions, typography, photography and graphic elements established by the Office of Marketing. Exceptions may be made only for strategic university-wide initiatives or academic entities when approved by the Office of Marketing and University Administration. A consistent visual identity strengthens recognition, builds trust and ensures every communication reinforces the reputation of Olivet Nazarene University rather than competing with it.
Born in the Purple with a Heart of Gold
University Colors – Print
When using the Olivet colors, please find the exact values below. The Pantone and CMYK values should be used for print and the RGB and Hex values should be used for screen applications. When designing anything for Olivet, a good rule of thumb for color usage is 65% purple, 30% gold, 5% red.
Olivet Gold
Pantone 124C
CMYK 0,30,100,0
RGB 253,185,19
HEX #FDB913
Olivet Red
Pantone 485C
CMYK 0,95,100,0
RGB 221,60,39
HEX #DD3C27
EXPRESSLY FOR WORDS
University Font – Print & Digital
The official university font is Proxima Nova, updated August 2023.
Proxima Nova Medium and Regular is used in mixed case and al caps for titles and headlines. It is also used for body copy.
Proxima Nova Bold may be used for headlines, in mixed case, or in all caps.
The University logo must be reproduced from the authorized design and must not be scanned, recreated or re-proportioned in any way. Also, it may not be reduced so small that the cross within the flame is not visible. Use of the purple and gold version of the logo is preferred. If the logo is used on a dark background, it may be necessary to use the yellow and white version or the all-white logo for maximum readability.
The minimum amount of white space around the logo should be equal to the size of the “O” in the logo at any given size.
All schools and colleges of the university have supporting logos. Members of the Olivet community may download here.
Occasionally a campus organization may desire a specific logo. The process for implementing a supporting logo includes receiving permission for logo development, at the discretion of the Office of Marketing, working with the university administration. Every campus organization will not receive permission to create a secondary logo. All university-related logos must first be either created by, or gain the approval of the Office of Marketing. Requests for university logos can be submitted to marketing@olivet.edu.
Use of the Olivet seal is restricted to projects associated with the University president and/or Board of Trustees; official documents, such as those produced for the Registrar’s Office, which include diplomas, transcripts, or grade reports; or official university events, such as commencement.
The athletic logo(s) should be used exclusively to represent the athletic department or individual athletic teams. High-resolution files of Olivet’s athletic logos are available to download (link coming soon). Sub-brand logos for individual athletic teams have been created and are also available as well. Use of logos on apparel may require additional guidelines. Please contact the director of athletics with questions.
Download the ONU PLUS logos here.
Please reference the list below whenever you’re creating new images for your site. You should find a size for all possible images you’ll need/use. The key thing to note is that there are only 3 different aspect ratios one needs to consider:
- 1:1
- 3:2
- 2:3
Image Sizes
- Hero – Interior Page, Inline Image (3:2 aspect ratio): 1800px × 1200px
- Hero – Interior Page, Large Background Image (3:2 aspect ratio): 1800px × 1200px
- Image & Text Page Block Image: 1800px × 1800px (1:1 aspect ratio is ideal, but 3:2 works, too)
- Call-To-Action Page Block Image (3:2 aspect ratio): 1800px × 1800px
- Imagery Page Block – 1 Image (3:2 aspect ratio): 1800px × 1200px
- Imagery Page Block – Triptych 3 Images – Vertical Images (2:3 aspect ratio): 1200px × 1800px
- Imagery Page Block – Triptych 3 Images – Horizontal Image (3:2 aspect ratio): 1800px × 1200px
- Columns Page Block – “Standard” Card Style Photo (3:2 aspect ratio): 1800px × 1200px
- Columns Page Block – “Image Card” Card Style Photo (1:1 aspect ratio): 1800px × 1800px
- Columns Page Block – “Standard” Card Style Icon (1:1 aspect ratio): 75px × 75px
- Testimonial Page Block – Headshot Image (1:1 aspect ratio): 1800px × 1800px
- “More” Overlay – Quick Links Images (1:1 aspect ratio): 1800px × 1800px
- Visit / Apply / Give Navigation Images (1:1 aspect ratio): 1800px × 1800px
Be university-polished
Enjoy Digital Olivet Goodies
Lead a Zoom conference or share a presentation in Olivet style! Download Olivet-branded Zoom backgrounds and/or a PowerPoint presentation below.