Marketing

Strategy and Skill

The Bachelor of Science (B.S.) degree in Marketing is a program designed for students looking to enter the ever-changing world of Marketing.

Marketing is a diverse, fast-paced world in which professionals work to build loyal groups of customers or clients. Marketing professionals have the opportunity to maximize profits and market share while monitoring and responding to industry trends. In this highly competitive field, graduates will find opportunities to use your skills and education in almost every industry.

Students choose from one or more areas of concentration:

Marketing Management

Study managerial accounting, retail merchandising, small business management and so much more.

Student Certifications Include:

Hubspot Inbound Marketing Certification; Hubspot Content Marketing Certification; Hubspot Email marketing Certification; Hubspot Marketing Software Certification; Twitter Flight School Certification; Google Digital garage Certification (Online Proficiency & AdWords Certification); Bing Ads Accreditation; Facebook Certifications (Blueprint Certification, Brand Marketer, Growing Your Business); Facebook Certified Planning Professional

Corporate Relations

Study online, print and broadcast journalism, persuasion and media influence, and so much more. 

Learn about the processes companies use to develop and deliver their goods and services successfully. Cover key areas such as consumer analysis, market evaluation and segmentation and marketing decision making.

Commercial graphics

Pursue your love for and talents in art and design by studying graphics advertising, package designing and so much more. Combine that learning with your business courses.

International Marketing

Participate in the International Business Institute (IBI), a 10-week summer cooperative overseas program in international economics and business management. IBI is designed to give you a distinctive opportunity for a term of study that incorporates the international dimension of your field of interest in an experiential context overseas. Benefit from periods of significant residence in key locations, as well as coordinated visits and presentations, in the major political and economic centers of India, China, Russia, Eastern Europe, Western Europe and the United Kingdom. Your academic work is conducted in a variety of settings from the usual classroom to corporate headquarters, manufacturing plants, and the offices of governmental or international agencies.

Marketing Careers

Market research manager, product development manager, public relations manager, account executive, advertising manager, media director, creative director, marketing manager, promotions manager, sales manager, public relations specialist

Marketing is Ideal for those Who Have:

  • creative ability
  • analytical skills
  • desire and dedication to be a leader and a team player
  • strong writing and speaking skills
  • skills in the current computer and Internet technology
  • high motivation
  • flexibility
  • decisiveness
  • resistance to stress
  • ability to communicate persuasively
  • strengths in developing and maintaining interpersonal relationships

In addition to completing an internship, many Marketing students are actively involved with Enactus, to put their knowledge to work.

Visit the Olivet campus to hear and see how an Olivet engineering degree will shape your future.
 

By the Numbers
92%
career placement rate
575K
business jobs posted in 2016
60
minutes from Chicago
17:1
student to faculty ratio

Quality Assurance

The School of Business at Olivet Nazarene University is preparing students for success in their chosen careers. Employers are underscoring the value of Olivet graduates in the workplace, specifically because of their integrity and skills in communication and problem solving. Alumni continue to report on the excellent jobs they are landing and promotions they are receiving.

Certifications

Students have many opportunities to earn the certifications that set them apart from other college graduates. With these certifications, they will find many career doors open to them. Olivet is one of only 10 Illinois schools offering SAP certifications. SAP is the worldwide market leader in enterprise applications software.

Professional Certifications

Enactus

Teach the business skills you learn in the classroom to those in the communities around you. Take the lead in developing and implementing projects focusing on market economics, financial literacy, success skills, entrepreneurship, environmental sustainability and ethics.

Enactus

Visit Olivet

The best way to discover all that Olivet has to offer is to schedule your personal, customized visit. Learn how a degree from the Olivet will shape your future.

Schedule a Visit

Make Connections

Olivet Business Students make important connections with trusted companies resulting in internships and career first-steps, all while working to develop portfolios to present to future employers.

Hands On

Successful businesses and their leaders open their doors to Olivet students, allowing them to learn firsthand why and how they succeed, examining case studies of real companies facing real challenges.

Faith at Work

Christian formation and faith, principles of finance, human resource management, industrial/organizational psychology are all part of the complete business experience at Olivet.