Strategy and Skill
The Bachelor of Science (B.S.) degree in Marketing is a program designed for students looking to enter the ever-changing world of Marketing.
Marketing is a diverse, fast-paced world in which professionals work to build loyal groups of customers or clients. Marketing professionals have the opportunity to maximize profits and market share while monitoring and responding to industry trends. In this highly competitive field, graduates will find opportunities to use your skills and education in almost every industry.
Students choose from one or more areas of concentration:
Study managerial accounting, retail merchandising, small business management and so much more.
Student Certifications Include:
Hubspot Inbound Marketing Certification; Hubspot Content Marketing Certification; Hubspot Email marketing Certification; Hubspot Marketing Software Certification; Twitter Flight School Certification; Google Digital garage Certification (Online Proficiency & AdWords Certification); Bing Ads Accreditation; Facebook Certifications (Blueprint Certification, Brand Marketer, Growing Your Business); Facebook Certified Planning Professional
Study online, print and broadcast journalism, persuasion and media influence, and so much more.
Learn about the processes companies use to develop and deliver their goods and services successfully. Cover key areas such as consumer analysis, market evaluation and segmentation and marketing decision making.
Pursue your love for and talents in art and design by studying graphics advertising, package designing and so much more. Combine that learning with your business courses.
Participate in the International Business Institute (IBI), a 10-week summer cooperative overseas program in international economics and business management. IBI is designed to give you a distinctive opportunity for a term of study that incorporates the international dimension of your field of interest in an experiential context overseas. Benefit from periods of significant residence in key locations, as well as coordinated visits and presentations, in the major political and economic centers of India, China, Russia, Eastern Europe, Western Europe and the United Kingdom. Your academic work is conducted in a variety of settings from the usual classroom to corporate headquarters, manufacturing plants, and the offices of governmental or international agencies.