Marketing

Strategy and Skill

The Bachelor of Science (B.S.) degree in Marketing is a program designed for students looking to enter the ever-changing world of Marketing. Marketing is a diverse, fast-paced world in which professionals work to build loyal groups of customers or clients. Marketing professionals have the opportunity to maximize profits and market share while monitoring and responding to industry trends. In this highly competitive field, graduates will find opportunities to use your skills and education in almost every industry.

By the Numbers
94%
career placement rate
575K
business jobs posted in 2016
60
minutes from Chicago
17:1
student to faculty ratio
Considering Marketing?

Marketing is ideal for those who possess the following characteristics and skills:

  • Self Starter with a Team Player Attitude
  • Excellent Problem Solving and Research Capabilities
  • Creative Writing and Thinking Skills
  • Natural Interest in the Psychology of Business
  • Strong Communication and Presentation Abilities

 

Areas of Concentration

Marketing Management

Learn how to plan and implement marketing strategies and policies.  Students will explore the fundamental principles for moving products and services from businesses to consumers.  Study managerial accounting, retail merchandising, small business management and so much more. This area of concentration prepares graduates for administrative careers within organizations like corporations, product manufacturers, and advertising agencies. 

Corporate Relations

Earning B.S. degree with a concentration in Corporate Relations will equip is a set of activities involved in managing and orchestrating all internal and external communications aimed at creating favorable point of view among stakeholders on which the company depends. Learn about the processes companies use to develop and deliver their goods and services successfully.

Commercial Graphics

Pursue your talent and love for art and design by studying graphic advertising and packaging design with the Adobe Creative Cloud Software. Combine that learning with your business courses and gain the opportunity to apply your knowledge to campus community events and local corporations.

International Relations

Participate in the International Business Institute (IBI), a 10-week summer cooperative overseas program in international economics and business management. IBI is designed to give you a distinctive opportunity for a term of study that incorporates the international dimension of your field of interest in an experiential context overseas.  Your academic work is conducted in a variety of settings from the usual classroom to corporate headquarters, manufacturing plants, and the offices of governmental or international agencies.

Marketing Careers

Market research manager, product development manager, public relations manager, account executive, advertising manager, media director, creative director, marketing manager, promotions manager, sales manager, public relations specialist

Quality Assurance

The School of Business at Olivet Nazarene University is preparing students for success in their chosen careers. Employers are underscoring the value of Olivet graduates in the workplace, specifically because of their integrity and skills in communication and problem solving. Alumni continue to report on the excellent jobs they are landing and promotions they are receiving.

Program Overview

Certifications

Students have many opportunities to earn the certifications that set them apart from other college graduates. With these certifications, they will find many career doors open to them. Olivet is one of only 10 Illinois schools offering SAP certifications. SAP is the worldwide market leader in enterprise applications software. Other certifications opportunities include: Google Digital Garage, Bing Advertisements, and Twitter Flight School.

Degree Requirements

Earning a B.S. in Marketing at Olivet will sharpen your talents as you study consumer behavior, advertising, public relations, strategic marketing, and marketing plans for businesses and non-profits. Olivet’s Marketing program meets the diverse needs of students preparing for future careers. 

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Making Connections

American Advertising Federation

In Fall of 2017, Olivet Nazarene University’s School of Business launched its own chapter of the American Advertising Federation (AAF). We hope to leverage the AAF to provide valuable insights into the world of advertising and marketing and generate job opportunities that will propel students into their ideal careers.

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Marketing Club

A passionate group of students working under McGraw School of Business to support various companies within the Kankakee community to aid in the marketing process based on each business' specific needs. Marketing Club offers students a chance to make personal and professional connections as well as gain further experience in the Marketing industry.

Kankakee County Chamber of Commerce

The Kankakee County Chamber of Commerce hosted a lunchtime discussion titled 2018 Social Media Marketing Trends for Your Business. This will be an annual event held by a select few from the Marketing Club. This a great opportunity for students to gain a new perspective on the world of Marketing.

Visit Olivet

The best way to discover all that Olivet has to offer is to schedule your personal, customized visit. Learn how a degree from the Olivet will shape your future.

Schedule a Visit