Olivet Brand Style Guide

Logos, Colors, and Fonts

University Logo

The University logo must be reproduced from the authorized design and must not be scanned, recreated or re-proportioned in any way. Also, it may not be reduced so small that the cross within the flame is not visible.

Use of the purple and gold version of the logo is preferred. Here is a link to the RGB Purple and Gold Olivet logo. (For access to email signature and school/department/office specific logo files, please visit My.Olivet.edu).



If the logo is used on a dark background, it may be necessary to use the yellow and white version or the all-white logo for maximum readability. 

olivet-logo-on-gray-white-gold.png                olivet-logo-on-gray-white.png


Here is a link to the RGB White and Gold Olivet logo and the RGB White Olivet logo.The minimum amount of white space around the logo should be equal to the size of the "O" in the logo at any given size.



Logo Colors

Pantone and CMYK values should be used for print. RGB and Hex values should be used for screen applications.


Pantone 269C
CMYK 80,98,5,27
RGB 72,32,110
HEX #48206E



Pantone 124C
CMYK 0,30,100,0
RGB 253,185,19


SECONDARY Color for text and graphics

Red may used as a secondary color in limited ways for text and graphics.


Pantone 485C
CMYK 0,95,100,0
RGB 221,60,39



Unacceptable Variations of the Logo


Do NOT change the color scheme


Do NOT change the font


Do NOT disproportion when resizing


Do NOT delete any part of the logo



Playfair Display 

download Playfair Display

DIN Condensed

download Din Condensed



Download Zoom Backgrounds.


Tiger Pause Campaign

If decal will be larger than 3" use decal on the right (download full decal here), for decals smaller than 3" use decal on the left (download simplified decal here).



Download the purple paw here. Download the yellow paw here. Download a PDF specific to masks in buildings here.




Contact the Office of Marketing & Engagement at 815-928-5596 or marketing@olivet.edu.

Marketing Project Request Form