The Bachelor of Science (B.S.) in Public Relations and Strategic Communication is for students who want to become experts in the craft of modern-day public relations (PR) by mastering the strategy of communication plans as well as the expertise to execute those plans for all audiences.
Curriculum Highlights
Olivet public relations and strategic communication students understand public relations as a communication process that emphasizes how to reinforce relationships among organizations and their publics. Students learn to anticipate and interpret public opinion, attitudes and issues that could influence the operations on and future of an organization.
Olivet PR students gain invaluable knowledge on how to develop and conduct programs important to an organization’s success in terms of public perception and engagement.
Programs could include:
- Marketing
- Fundraising
- Employee, community or government relations
