Strategy at Work
The Bachelor of Science (B.S.) in Public Relations and Strategic Communication is for those who want to become experts in the craft of modern-day PR by mastering the strategy of communication plans as well as the expertise to execute those plans for all audiences.
Olivet Public Relations and Strategic Communication students understand public relations as a communication process that emphasizes how to reinforce relationships among organizations and their publics. Students learn to anticipate and interpret public opinion, attitudes and issues that could influence the operations on and future of an organization.
Olivet PR students gain invaluable knowledge in developing and conducting programs important to an organization's success in terms of public perception and engagement. Programs could include marketing; fundraising; and employee, community and government relations.