Public Relations and Strategic Communication

Strategy at Work

The Bachelor of Science (B.S.) in Public Relations and Strategic Communication is for those who want to become experts in the craft of modern-day PR by mastering the strategy of communication plans as well as the expertise to execute those plans for all audiences.

Olivet Public Relations and Strategic Communication students understand public relations as a communication process that emphasizes how to reinforce relationships among organizations and their publics. Students learn to anticipate and interpret public opinion, attitudes and issues that could influence the operations on and future of an organization.

Olivet PR students gain invaluable knowledge in developing and conducting programs important to an organization’s success in terms of public perception and engagement. Programs could include marketing; fundraising; and employee, community and government relations.

Public Relations and Strategic Communications Careers

public relations director, event coordinator, public relations specialist, alumni relations coordinator, communications consultant, development director, employee publications specialist, company or organization spokesperson, media liaison, volunteer coordinator, public information officer, patient advocate, promotional campaign developer, press secretary, intercultural communications specialist, communications specialist, or communications director

Chicago’s Media Market

Tap into the world of communication in Chicago, the third largest media market in the United States. Olivet’s proximity and professional connections offer students many choices for world-class, high-caliber internships. And they have many advantages for finding a job after graduation.

Learning by Serving

All programs include a service learning component. Olivet prepares students for serving God and humanity in whatever career field they choose. Working together with their classmates, students evaluate and plan how they can use their gifts to serve the marginalized people in Kankakee County — the homeless, developmentally disabled, mentally challenged, elderly.

Meet the Faculty

Heather McLaughlin

Dr. McLaughlin joined Olivet's full-time faculty in 2014 and became chair of the department in 2020. She teaches various hands-on courses in multimedia production, including non-linear editing, multimedia storytelling, corporate video production and studio production. Dr. McLaughlin is well-versed in Adobe Creative software products, various content management systems, and proficient in the operation of HD video and still cameras. Dr. McLaughlin also leads departmental mission trips, where students use their communication skills in real-world, cross-cultural environments. 

Communication Faculty

Internships

Exciting and challenging opportunities for completing the required internship are readily available. A wide network of alumni communication professionals plus easy access to the Chicago media market provide valuable experience.

Learning by Doing

Students interested in television broadcasting produce their own programs and share them on YouTube through Access ONU. Public relations and strategic communication students manage and run their own agency, Inspired Strategies. Shine.FM provides radio broadcasting students with production and management experience.

Collaboration

Collaborating on exciting projects with clients — Olivet faculty, staff and students, as well as community organizations and leaders — expands students’ classroom studies. In working with their real-world clients, they learn about marketing, budgeting, planning, scheduling and much more.

ONU Communication Alumni Have Been Seen:
Communication with a Christian Purpose

The best way to see if Olivet is a good fit for you is to visit the campus. We offer unique, customized visit days every weekday, and special Purple & Gold days, too, where you can get up close at all things ONU.

Schedule a Visit