Marketing Management Concentration

Earning a Bachelor of Science (B.S.) degree in Marketing with a concentration in Marketing Management, students learn how to plan and implement marketing strategies and policies.  

Students explore the fundamental  principles  for moving products and services from businesses to consumers, and study managerial accounting, retail merchandising, small business management and so much more.  This area of concentration prepares graduates for administrative careers within organizations like corporations, product manufacturers and advertising agencies. 

Marketing >
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Possible Careers After Graduation

  • Account executive
  • Marketing manager
  • Market research manager
  • Product development manager
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