Marketing Major, B.S.

55-63 hours

Required Courses:

ACCT 110 - Financial Accounting

ECON 110 - Principles of Economics

BSNS 160 - Principles of Management

170 - Computer Applications

241 - Business Statistics

253 - Principles of Marketing

270 - Principles of Finance

303 - Management Information Systems

351 - Business Law I

390 - Salesmanship

394 - Marketing Management

440 - Marketing Research

453 - Global Marketing

457 - Advertising and Promotions

490 - Business Policy and Strategy

495 - Seminar in Leadership

Plus completion of one of the following concentrations:

A. Marketing Management Concentration

Select four courses from the following (at least three must be from ACCT, BSNS, or ECON):

ACCT 111 - Managerial Accounting

ART 200 - Intro to Graphics

BSNS 352 - Business Law II

356 - Retail Merchandising

450 - Small Business Management

487 - Field Placement

ECON 342 - Intermediate Economic Statistics

365 - International Trade and Finance

COMM 342 - Persuasion and Media Influence

or 330 - Public Relations

B. Commercial Graphics Concentration

ART 200 - Introduction to Graphics

275 - Photoshop

310 - Graphics Advertising

320 - Package Designing

C. Communication/PR Concentration

COMM 141 - Introduction to Journalism

272 - Writing for Radio and Audio Media

330 - Public Relations and Communication

342 - Persuasion and Media Influence

D. International Marketing Concentration

12 hours earned through participation in the International Business Institute

Required supporting course:

MATH 117 - Finite Math

or 147 - Calculus I

Recommended supporting course:

CMIN 101 - Sharing our Faith