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BSNS 117 — Finite Mathematics with Business Applications. 3 hours.
Same as MATH 117.
BSNS 160 — Principles of Management. 3 hours.
The introductory course to any track in the business program, focusing on management theory and practice; applied concepts such as planning, organizing, staffing, directing, and controlling; principles of self-development and professional development; and examination of historic and contemporary readings to explore the full meaning of “management” as a professional endeavor.
BSNS 171 — Business Computer Applications and Communication. 3 hours.
This course serves to establish a foundation of business applications through the use of the computer and business applications software. Students will be required to show competency in the following areas: key terminology and basic Windows operations; spreadsheets; word processing; presentation software; Internet navigation and research and other current topics. The primary focus is on business applications to prepare students in each of the functional areas of marketing, finance, economics, and accounting. Business casework and problem solving will be emphasized. This course is a prerequisite for all other Business courses except BSNS 160.
BSNS 241 — Business Statistics. 3 hours.
An introduction to descriptive and inferential statistical methods with an emphasis on the evaluation of business problems using computer technology. Topics include graphical descriptive techniques, measures of central tendency and dispersion, sampling, probability, discrete and continuous probability distributions, statistical inferences about the mean including estimation and hypothesis testing, and simple linear regression. Prerequisite: MATH 117 and BSNS 171.
BSNS 252 — Consumer Economics. 3 hours.
Same as FACS 252.
BSNS 253 — Principles of Marketing. 3 hours.
An overview study of marketing that introduces the student to the dynamics of the marketplace and the processes used to successfully develop and deliver goods and services to meet market needs. A philosophy of management by the “marketing concept” is fostered. Specific topics include the role of marketing in business and society, consumer analysis, market evaluation and segmentation, the marketing mix, and marketing decision-making.
BSNS 271 — Business Computations and Management Support. 3 hours.
Two thirds of the course emphasize advanced EXCEL spreadsheet techniques and tools to solve complex business problems in accounting, finance, marketing, and economics. Particular attention will be given to working with large complex spreadsheets and modeling. The remaining third of the course focuses on building intermediate skills in the ACCESS database systems.
BSNS 302 — Principles of Finance. 3 hours.
An introduction to the principles of modern finance. The focus is on the financial planning process as it relates to the life cycle of an individual investor. Ten principles of personal finance will be identified and referred to as the following topics are considered: time value of money applications, personal financial statements, cash flow measurements, debt management, asset acquisition, risk assessments, investment planning, retirement planning, ethics, and the business of financial planning.
BSNS 303 — Management Information Systems. 3 hours.
This course is an overview of the design, implementation and use of computer based information systems within a business organization. The course will focus on the management of information in helping an organization reach its goals. The course stresses the importance of recognizing the IT functional area as consisting of resources that need to be properly managed and integrated with the other functional areas of the organization. The course analyzes how IT can be used to support business operations, management and decision making.
BSNS 315 — Federal Seminar. 1-3 hours.
Same as SSCI 315. This course, when taken for 3 credit hours, may serve as a Management or Marketing elective.
BSNS 325 — Event Planning. 3 hours.
Same as COMM-325.
BSNS 351 — Business Law I. 3 hours.
A study of the judicial system of the United States, constitutional authority to regulate business, business torts and crime, contracts, sales, and commercial paper.
BSNS 352 — Business Law II. 3 hours.
A study of the law of agency. Credit and bankruptcy, sole proprietorship and partnership, corporation, property law, and liability of accountants.
BSNS 355 — Intermediate Finance. 3 hours.
An extension of Introduction to Finance into topics such as leasing, mergers, and multinational finance. The theory of finance will be applied to investment instruments, including stocks, bonds, options, and futures markets. Capital budgeting, cost of capital, valuation, and risk will also be studied at an advanced level of analysis. Prerequisites: BSNS 302 and ECON 110.
BSNS 356 — Retail Merchandising. 3 hours.
Same as FACS 356.
BSNS 362 — Financial Markets and Institutions. 3 hours.
Same as ECON 362.
BSNS 365 — International Trade and Finance. 3 hours.
Same as ECON 365.
BSNS 367 — Organizational Behavior. 3 hours.
This course will analyze the behavior of people in organizations. Discusses organizational motivation, group behavior, group dynamics, communication, and decision-making. This is an extension and intensification of the behavioral portion of BSNS 160 Principles of Management.
BSNS 385 — Fundamentals of Fundraising. 3 hours.
Focuses on basic principles of not-for-profit fundraising, donor development, and grant writing. Topics include annual campaigns, special events, major gifts, planned giving, researching and writing grants, and measuring outcomes for accountability.
BSNS 390 — Fundamentals of Salesmanship and Sales Management. 3 hours.
The application of behavioral and persuasive communication theories and techniques necessary to develop effective personal skills at both the consumer and business level. Also, management of the sales force; emphasis on recruitment, selection, and training of sales representatives; and problems in allocation of sales effort, supervision, and control. Prerequisite: BSNS 253.
BSNS 394 — Marketing Management. 3 hours.
A study of marketing theory that presents a strategic overview of the marketing concept. Students will learn how to plan and implement marketing strategies and policies. Topics include consumer behavior, feasibility studies, market segmentation, marketing strategies, marketing mix, forecasting, and budgeting. Prerequisites: BSNS 160, 253, 302.
BSNS 440 — Marketing Research. 3 hours.
Marketing research methods, role of marketing research information as a tool in management decision-making. Emphasis is on current marketing research theory and literature as well as practical application. The class conducts a hands-on marketing research activity working with a real world client. Extensive use of statistical methods is included, utilizing the Statistical Package for the Social Sciences (SPSS). Prerequisites: BSNS 241, 253, 394.
BSNS 444 — Corporate Finance. 3 hours.
Builds upon the principles and theories presented in BSNS 355 - Intermediate Finance. It examines the primary forms of business, roles of the financial manager, financial markets and the articulation of accounting and finance. The basic tools utilized by the finance profession are presented and applied to include the roles and applications of financial decision-making and the cost of capital analysis. Prerequisite: BSNS 355 or permission of department chair.
BSNS 445 — Insurance Planning. 3 hours.
Introduces students to risk management and insurance decisions in financial planning. Topics include insurance for life, health, disability, property and liability risks, as well as annuities, group insurance, and long term care. Prerequisites: BSNS 241, 302, 351, 352, ECON 110, and ACCT 110.
BSNS 450 — Entrepreneurship and Small Business Management. 3 hours.
A workshop approach to study and practice of methods, problems, and skills necessary for launching and operating a successful small business venture. Procedures for raising capital, real-time development of a business plan, and seminar format will be used to create a hands-on environment. Prerequisites: BSNS 160, 171, 253, and 302 and ACCT 110.
BSNS 453 — Global Marketing. 3 hours.
The theory and practice of contemporary global marketing management. The context or environment of international marketing management is covered along with the task of marketing within a variety of national and cultural markets. Major topic areas included in this course are: the global marketing environment; global market research, including market entry and product planning; and marketing strategy in a global context. Several projects will involve students in global marketing research and analysis as well as case studies.
BSNS 457 — Advertising and Promotions. 3 hours.
Building on a general understanding of promotion as one element of the marketing mix, students will become familiar with integrated marketing communications theory, literature, concepts, and research with in-depth treatment of all elements of the promotion mix—advertising, sale promotions, point-of-purchase communication, direct marketing communications, public relations and sponsorship marketing, and personal selling. There will also be treatment of e-commerce and evaluation of media. Designing a comprehensive, integrated advertising and promotions campaign is also required. Prerequisites: BSNS 241, 253, 394.
BSNS 468 — Human Resource Management. 3 hours.
Presents principles and current practices in handling personnel as individuals and as groups, with emphasis upon the role of operating supervisors, executives, and the union in dealing with such problems as selection, placement, training, wage and salary administration, promotion, transfer, fringe benefits, employee services, and management-labor relations. Prerequisite: BSNS 160.
BSNS 473 — Investments. 4 hours.
Provides the student with an understanding of various types of securities traded in financial markets, investment theory and practice, portfolio construction and management, and overall risk/investment strategies and tactics. Prerequisite: BSNS 355.
BSNS 480 — Enterprise Resource Planning I. 2 hours.
As part of the strategic planning of an organization, students will be required to research an ERP system specifying the hardware, software, and licensing requirements to be obtained. Students will also develop a training and implementation schedule to properly integrate the ERP system for the organization. An introduction to Project Management will also be required. Prerequisites: BSNS 303 and CSIS 245 or permission of the Business Department chair.
BSNS 481 — Enterprise Resource Planning II. 2 hours.
As part of the strategic planning of an organization, students will be required to implement and maintain the ERP System chosen in ERP I, managing the data conversion and migration of information loaded to database. The students will also be challenged to troubleshoot malfunctions and errors while managing transactions captured and loaded into the data warehouse for query and reports. Prerequisite: BSNS 480.
BSNS 489 — Internship. 1-4 hours.
This course requires a work/study program of one credit hour for each 55 clock hours of on-site experience. There is a maximum of two internships per student. The work/study program includes: (1) self-search for appropriate work setting; (2) confirmation by supervisor of hours worked and level of performance; and (3) a major paper required at the end of the placement that meets departmental specifications. Approval from the Chair of the Department of Business is required. Prerequisites: junior or senior standing, and approval of the department chair.
BSNS 490 — Business Policy and Strategy. 3 hours.
A capstone seminar course designed to help the student integrate and apply the skills and knowledge gained throughout the whole of his or her academic studies in business. Emphasis will be placed on current practitioner literature and real world examples. Each student will participate in a team-based company research project and write a comprehensive individual case analysis. Students must have senior standing and have had all other courses in their major track (prior completion or concurrent enrollment). Prerequisites: Senior standing, approval of the instructor.
BSNS 492 — Students in Free Enterprise. 2 hours.
This course will give students a unique hands-on opportunity to develop their managerial and analytical skills by acting as consultants for a profit or nonprofit organization. Students will also compete in SIFE regional and national competitions. Students must take BSNS 492 and 493 consecutively. Credit for BSNS 492 can be earned only upon successful completion of BSNS 492 and 493. Prerequisite: Senior standing and approval of course instructor.
BSNS 493 — Students in Free Enterprise. 2 hours.
A continuation of BSNS 492. Prerequisite: Senior standing, approval of course instructor, and BSNS 492.
BSNS 494 — Field Experience in Info Systems. 1-4 hours.
Same as CSIS 494.
BSNS 495 — Seminar in Leadership. 3 hours.
Focus will be on clarifying the distinction between management and leadership, and the integration of the Christian faith into various business topics. Prerequisites: Senior standing and BSNS 160.
BSNS 496 — Financial Planning Capstone. 3 hours.
Focuses on the efficient conservation and transfer of wealth, consistent with client goals. It is a study of the legal, tax, financial, and non-financial aspects of this process, covering topics such as trusts, wills, probate, advanced directives, charitable giving, wealth transfers and related taxes. Prerequisites: BSNS 302, 351, 352, 445, and ACCT 365.